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Wamu (formerly Washington Mutual) shortens name to Wa

12/15/07

washington mutual logo

Wamu, formerly Washington Mutual will shorten its name again to "Wa" in January. CEO Kerry K Killinger, Wa CEO explained the decision:

We felt that Wamu was a little difficult for people to remember. Spelling was an issue too. Our research showed that only 60% of high school graduates could spell "Wamu." They kept getting the internet address wrong and so forth. Over 80% can spell "Wa," however.

Environmentalists hailed the decision as a victory for planet sustainability. An Association of People who are Really Really Concerned About the Planet (APRRAP) spokesbeing, Lara Samuels, said that a shorter name means that less ink will be used for stationary.

Many analysts expect shortened-name race within the business world as the advantages become clear. Some of the biggest corporations are already planning their name changes. Walmart will be "Wal" in February, General Motors will be "General" in March, and I.B.M. will soon be "I."

By nguirado ( Email ), 10:45:31 am, 152 words
PermalinkCategories: Just comiendo m... :: 2 comments »

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2 comments

Comment from: AbecedariusRex [Visitor] Email · http://scribblebibble.blogspot.com/
Crikey. Looks like everyone is doing leetspeak these days;
or, in the vernacular
L00k3 l1k3 3vr1 = l33tsp3ak
12/16/07 @ 09:38
Comment from: bryon [Visitor]
i work for wamu and have heard no word of this. Its march of 2008............
03/03/08 @ 11:50

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