| « Obama and Democrats to limit the size of American homes | Samantha Carter of Stargate for McCain's vice president. » |
Laker-Celtic game one observations
06/06/08

1. For a reason I can't quite articulate, I see like of sports as a sign of mental health so I bribed my son with a day of unfettered access to his new Wii if he watched fifteen minutes of the game. He ended up watching the whole four quarters.
2. Sports are men's non-intellectual, but down-to-the-soul, elemental pleasure like America's Top Model or The View is for women. For "atmosphere," I watched the game with the sound on, but sports commentary almost never gets beyond the banal, as per the previous statement.
3. My own contribution to worthless sports punditry:
The Celtics' tough defense held the Lakers to less points, facilitating a Boston victory.
4. Kobe's good- he reminds me of myself without the inside game or defensive ability- but he's not better than Jordan, Magic, or Bird. I'd take Olajuwon over him too, I think.
5. Did the Lakers draft the whole country of Slovakia?
6. The replay of the Laker-Celtic rivalry during halftime was interesting and brought back some good eighties memories for me. An expanded hour-long documentary would be good. The half-half faces were dumb. I still would have preferred, for halftime:

7. Hancock seems like an interesting movie. Columbia has given it the best marketing tie-ins since China Syndrome and Greenpeace.
woops! Here's the trailer:

The China Syndrome (Special Edition)
8. GMC says that they're "professional grade." What does that mean?
9. One of the commercials featured a guy who called himself a "couch surfer," somebody with "a lot of friends, but no place of his own." You'd think sports fans wouldn't be sympathetic to the hardships of runaways turned male prostitutes.
Tags: lakers celtics predictions commentaryTrackback address for this post
Trackback URL (right click and copy shortcut/link location)
2 comments
As a 12-year veteran of the consumer propaganda industry otherwise known as advertising I can see that you are a novice in decoding such messages. The purpose of the tagline (fancy word for slogan) "professional grade" is to communicate to would-be buyers of pick trucks and sport utility vehicles that that GMC trucks and sport utility vehicles are designed and built for folks that need them to earn a living. They therefore are the "real thing" as opposed to some cheap facsimile made by another company that mainly makes passenger cars.
This is reminiscent of Nike's old claim that their shoes are made "to the exact specifications of champion athletes". In other words you, couch potato can have something that's good enough for a real athlete. And so GMC is signaling to its consumer audience that it's products are not built for the lowest common denominator (people who visit home depot once a year to buy a potted plant) but instead for real men who work with their hands for a living.
Any time you'd like muse my experience and expertise to decode advertising for you I'd be happy too. I did a similar analysis here:
http://www.everydayshouldbesaturday.com/2008/04/10/beer-commercials-have-always-sucked/
My comment is the last one.














