Movie and Television Reviews

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No more American Joe. It might as well be U.N. Joseph

Nothing sinister about it, but it's the victory of the internationalist/ Katie Couric point of view in which all countries need to be equal over the patriotic (as in "America first") one. It's a legitimate point of view. I just wish people were more honest about it. Marketing is a factor too, of course.

While some remember the character from its gung-ho fighting man '60s incarnation, he's evolved. G.I. Joe is now a Brussels-based outfit that stands for Global Integrated Joint Operating Entity, an international co-ed force of operatives who use hi-tech equipment to battle Cobra, an evil organization headed by a double-crossing Scottish arms dealer. The property is closer in tone to "X-Men" and James Bond than a war film.

"Our vision (for "The Mummy") was clear the time the first trailer played during the Super Bowl, and by the time this one plays a Super Bowl, you'll see the coolest characters and visuals you can imagine, and beyond-state-of-the-art equipment," Sommers said. "I wouldn't have jumped into this just because of the Hasbro-Transformers tie. Remember, 'Pirates of the Caribbean was a big hit, but 'Haunted Mansion' not so much."

Di Bonaventura said the film has some of the elements that made "Transformers" work as a film.

"My experience with beloved properties is that characters, attitude and tone are even more important than plot," di Bonaventura said. "Paramount showed a great deal of confidence in Stephen's take, and our ability as producers to get this up and running for a February start. His passion for the characters and the world convinced the studio this was something they couldn't resist."